HI THERE, I AM

BIRHANE ARAYA

I am an Experienced UI/UX Designer in Addis Ababa, Ethiopia, specializing in human-centered design. Rooted in a degree in Software Engineering and a background in Digital Marketing , I bridge the gap between creativity, functionality, and market needs. I create meaningful user experiences and drive impactful product outcomes for complex systems.

4+

Years Experience

Major Projects Delivered

15+

1.7+

Training Experience

My Background

A talented UI/UX Developer on my way to becoming a Product Manager, with my foundation built on a degree in Software Engineering and a humble beginning in graphic design. Over time, I've cultivated a diverse skill set that spans design, development, and product management. This background, combined with extensive knowledge in

digital marketing gained from training individuals and companies for the past 1.7 years , allows me to bridge the gap between creativity, functionality, and crucial market needs. Ultimately, I use this unique expertise to create meaningful user experiences and drive impactful product outcomes.

Here are the things I do

Product Design / UIUX Design

01

02

Product Management

03

Digital Marketing

I turn complex ideas into interfaces that are both beautiful and incredibly easy to use. With expertise in engineering and design, I ensure your product is not only creative but also functional and technically sound for launch

I manage the product journey from initial concept and requirements gathering through to final delivery. My goal is to strategically align design and development efforts with core business goals to ensure impactful product outcomes.

My experience training companies in digital marketing helps products achieve real success in the market. I bring market-driven strategies into the design process, ensuring your application connects effectively with its target audience.

๐ŸŒŸWhat I Do In UIUX Design

User Experience Design
Interface Design

Interactive prototypes in Figma, Framer, XD tested with real users.

Research, wireframes, and user journeys that put people first.

Clean, modern, and accessible UI with attention to detail.

Prototyping & Testing

I specialize in UI/UX design for web and mobile applications, transforming complex systems into clear, engaging, and intuitive interfaces. My work spans from fintech and e-commerce platforms to education systems, travel apps, and social products.

Design Systems

Scalable and consistent components for faster development.

Some of My Latest Projects

A showcase of recent UI/UX designs that combine creativity, usability, and functionality across fintech, social, and travel platforms.

a man riding a skateboard down the side of a ramp
a man riding a skateboard down the side of a ramp
AdmasPay โ€“ Fintech Payment Gateway

This project aims to develop a user-friendly mobile application.

black blue and yellow textile
black blue and yellow textile
Awud โ€“ Community Equb & Savings App

This project aims to develop a user-friendly mobile application.

a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings
photo of white staircase
photo of white staircase
Dilai โ€“ Social Media for Events

A social networking app for event planning and interaction, designed to make it easier for people to discover, plan, and engage with events. My role was to build a user-friendly, engaging interface that supports social interaction around events.

Project title

This project aims to develop a user-friendly mobile application.

Product Demonstrations

Miriam Hayes

We have bought and sold a handful of properties in the past with various different realtors, but none came close to the service we got at Presson's. Not only is the team full of experts who know what they're talking about, but they are also always willing to go that extra mile to ensure customer happiness and satisfaction. We were never left hanging and waiting for an answer

a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings
Miriam Hayes

We have bought and sold a handful of properties in the past with various different realtors, but none came close to the service we got at Presson's. Not only is the team full of experts who know what they're talking about, but they are also always willing to go that extra mile to ensure customer happiness and satisfaction. We were never left hanging and waiting for an answer

a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings
Miriam Hayes

We have bought and sold a handful of properties in the past with various different realtors, but none came close to the service we got at Presson's. Not only is the team full of experts who know what they're talking about, but they are also always willing to go that extra mile to ensure customer happiness and satisfaction. We were never left hanging and waiting for an answer

a man riding a skateboard down a street next to tall buildings
a man riding a skateboard down a street next to tall buildings

Excellent Communicator

Strong Leadership
Creative Problem-Solver

โœจ Why Work With Me?

๐Ÿ’ฌ

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Proven ability to build, guide, and coordinate teams, recognizing peopleโ€™s strengths and potential.

Quick to come up with innovative solutions tailored to project and user needs.

Skilled at explaining complex ideas clearly using examples and metaphors.

Fast Learner & Adaptive

Cross-Disciplinary Expertise
Hands-On Experience

โšก

๐ŸŽจ

๐Ÿ‘จ๐Ÿพโ€๐Ÿ’ป

With a background in software engineering, design, and digital

From UI/UX design and web development to product management, documentation, and client presentations, I bring well-rounded skills to every project.

Able to quickly adjust to new tools, industries, and working environments.

Clients & Employers

I have had the privilege of collaborating with a diverse range of clients and employers, helping them bring their digital visions to life. From startups to established businesses, I deliver creative, user-centered solutions that drive results.

an abstract photo of a curved building with a blue sky in the background

Absolutely thrilled with my purchase! Outstanding product, exceptional service, and overall an excellent buying experience.

Clarice Turner

woman wearing black crew-neck shirt
woman wearing black crew-neck shirt

Absolutely thrilled with my purchase! Outstanding product, exceptional service, and overall an excellent buying experience.

Clarice Turner

woman wearing black crew-neck shirt
woman wearing black crew-neck shirt

Absolutely thrilled with my purchase! Outstanding product, exceptional service, and overall an excellent buying experience.

Clarice Turner

woman wearing black crew-neck shirt
woman wearing black crew-neck shirt

CONTACT ME

Iโ€™d love to hear from you! Whether youโ€™re looking for a UI/UX designer to bring your idea to life, need help with product design and strategy, or just want to collaborate, feel free to reach out.